B2B Relationship Marketing
The Challenge
A leading hearing aid manufacturer needed a way to motivate dealers to prioritize its products over competing brands.
The Approach
Partnering with the company’s marketing director, I developed a sophisticated loyalty program that rewarded the top 50 dealers with first-class, luxury travel experiences.
The Outcome
The results were immediate—sales surged, and the brand quickly became the preferred partner for the industry’s top performers. Each year, the announcement of the next destination became a highly anticipated event. Exclusive experiences—such as stays in historic castles and curated tours featuring regional cuisine—were hosted across Spain, England, Majorca, Sardinia, Italy, Ireland, Greece, Denmark, and France. The program’s prestige not only fueled consistent sales growth but also strengthened dealer relationships, reinforced the company’s reputation for excellence, and elevated brand perception to align with the highest standards in the market.
