Hi. I'm Jeanette.

I'm Jeanette, an experience architect with over 20 years in creative roles, including creative direction, UX/UI product research, human-centered design, project management, and workshop facilitation. For the past 10 years, I've focused on shaping physical and digital brand experiences. I enjoy solving complex problems and creating user-focused designs that drive business success.

I specialize in building clear frameworks, detailed journey maps, conducting interviews, and running tests to uncover key insights that inform optimal experiences. I lead teams, turn data into actions, and work collaboratively to transform ideas into meaningful experiences, both online and offline.

My background spans advertising, marketing at Target, product innovation, service design, UX/UI strategy, and managing product lifecycles across healthcare, retail, government, finance, food, and manufacturing industries.

I prioritize human-centered, evidence-based design, ensuring the user is central while aligning with business goals. Whether you need a strategist, problem solver, researcher, facilitator, or leader, I can guide your vision and unite your team to deliver results that resonate with your audience and meet your goals.

Let's create something great together.

My resume includes:

  • Vervint, Principal Consultant, Experience, Research, & Design, Grand Rapids, MI, Minneapolis, MN

  • Azul Seven, Lead Designer, Minneapolis, MN

  • Teradata, Experience Design Research Lead, San Diego, CA

  • Optum, Product Manager, HCD Innovation R&D, Minnetonka, MN

  • Target Corporation, Creative Director, Sr. Group Mgr., Minneapolis, MN

  • Carmichael Lynch Advertising, Art Director, Minneapolis, MN

  • Jeanette Carrell Art Direction, Inc., St. Paul, MN

  • BFA, Communication Design, College of Visual Arts, St. Paul, Minnesota

  • Business Management Certificate, UMN CE/Carlson School of Management, Minneapolis, MN

  • Mini-masters in Marketing, Certifications in Social Media, Digital Media, and PMBOK Certified Professional Project Manager, University of St. Thomas, Minneapolis, MN

  • Certified in IDEO's Design Kit: Design Thinking methodologies

  • Hold 7 product packaging patents

  • Published work and awards: Communication Arts, AIGA, EFFIE, APDA, ADCC, HOW, Print, RAC, Mobile Innovation Award, Published research paper Gastroenterology Vol. 160, No 35: Patients’ Journey through Inflammatory Bowel Disease_IBD_A Qualitative Study; Inflammatory Bowel Diseases, Volume 27, 2021, www.researchgate.net/publication/348673424