Hi. I'm Jeanette.

I believe the best products start with people, not features. I lead with a human-centered lens and look for insights deep enough to show what really drives patient, provider, and business behavior, and clear enough that teams can act on them. Insight alone doesn't change outcomes, though. I'm practical about execution, and I turn strategy into roadmaps, MVPs, and delivery plans that teams can build, users will adopt, and the business can measure. That's how ideas become real products.

I have 20+ years of creative and innovation leadership, including 10+ years in digital product strategy and 6+ years in Life Sciences and healthcare. At Boston Scientific, I lead experience strategy for Cardiology Marketing Digital Enablement. I shape digital products for the WATCHMAN device with marketing, product, data, engineering, field enablement, CRM, and digital delivery teams. I map referrer journeys and run workshops with cross-functional participants to define use cases and MVP scope. I also consult on making digital patient services, field enablement, and healthcare provider engagements more meaningful.

I have served clients as an external consultant and account leader. As Principal Consultant and strategic design leader at Vervint and Azul Seven, I led client engagements for Life Sciences and healthcare, featuring clients such as Kettering Health Cardiology, Corewell Health, Stryker, Roche/Genentech and OneOme pharmacogenomics, from research, strategy, product design and execution. I also led design strategies and product development for retail, banking, and heavy equipment manufacturing industries. I am equally comfortable owning client management responsibilities such as statements of work (SOWs), workplans, risk management, and executive presentations.

I lead and manage people and cross-functional teams. As Product Manager at Optum, a research lead at Teradata, and a creative director and senior group manager of an 11-person creative team at Target, I have extensive experience as a team leader and coach, facilitator, and executive storyteller. I don’t have all the answers, and coaching diverse teams to work through complex problems, trade-offs, and synthesis is how great ideas that are desirable, viable, and feasible are created. I use AI tools every day as a thought partner for research, analysis, synthesis, concept development, and product planning but through governance, ethics, and prompt training, I know how to leverage them and do not rely on them solely.

When you need a design leader, strategist, problem solver, researcher, and facilitator, I can create and guide the vision and unite your team to deliver results that resonate with your audience and meet your business goals. Let's create something great together.

My Career:

  • Boston Scientific, Sr. Experience Architect, Digital Enablement, Cardiology / Atrial Fibulation Solutions, Minneapolis, MN

  • Vervint, Principal Consultant, Experience, Research, & Design, Grand Rapids, MI, Minneapolis, MN

  • Azul Seven, Lead Designer, Minneapolis, MN

  • Teradata, Experience Design Research Lead, San Diego, CA

  • Optum, Product Manager, HCD Innovation R&D, Minnetonka, MN

  • Target Corporation, Creative Director, Sr. Group Mgr. (Mulitple Divisions), Minneapolis, MN

  • Carmichael Lynch Advertising, Art Director, Minneapolis, MN

  • Jeanette Carrell Art Direction, Inc., St. Paul, MN

My Education:

  • BFA, Communication Design, College of Visual Arts, St. Paul, Minnesota

  • Business Management Certificate, UMN CE/Carlson School of Management, Minneapolis, MN

  • Mini-masters in Marketing, Certifications in Social Media, Digital Media, and PMBOK Certified Professional Project Manager, University of St. Thomas, Minneapolis, MN

  • Certified in IDEO's Design Kit: Design Thinking methodologies

  • Hold 7 product packaging patents

  • Published work and awards: Published research paper Gastroenterology Vol. 160, No 35: Patients’ Journey through Inflammatory Bowel Disease_IBD_A Qualitative Study; Inflammatory Bowel Diseases, Volume 27, 2021, www.researchgate.net/publication/ 348673424. Mobile Innovation Award, Communication Arts, AIGA, EFFIE, APDA, ADCC, HOW Magazine, Print Magazine.